ABOUT MARKETING YOUR ERGONOMICS SERVICES
Connecting with your client base can be challenging for many professional practitioners. This two hour, self-study course is designed to teach you the tools for marketing your ergonomics services in a clear, user-friendly way.
Through instruction and exercises, the course provides guidance on determining your unique branding for your practice, crafting your marketing message, and then selecting the best marketing tools for connecting with your target audience. You'll come away with a solid foundation for your marketing, along with a strategy, goals and action steps for implementing your marketing plan. Developed specifically for The Back School by a Board Certified Coach.
The course includes forms, examples and templates to help you get started.
The time frame for completing the online course is 30 days for each participant. 2 Contact Hours CE.
COURSE OBJECTIVES
Learn the basics of branding
Define your brand
Learn various tools for marketing your services
Create a marketing strategy
THESE COPYRIGHTED MATERIALS ARE FOR REGISTRANTS ONLY. BY REGISTERING YOURSELF OR SOMEONE ELSE FOR THIS COURSE YOU AGREE THAT YOU WILL NOT SHARE THESE MATERIALS WITH ANY THIRD PARTY.
REFUND POLICY
Refunds are not available for distance learning courses.
Testimonial
"Easy to follow. Direct and to the point."
E.W., COTA, Decatur, IL
Testimonial
"The format is excellent and well-organized. Each of the four 'chapters' covers the material in a progressive manner. There were such great tips. I know I will refer to these often."
E.R., Sen, Risk Mgmt, Chula Vista, CA
Ron Porter, Director, PT, CEAS III
Ronald W. Porter is a nationally recognized expert in the field of Occupational Safety and Health, and Ergonomics.
In the past 35 years, since becoming Director of the Back School, he has instructed over 1000 workshops and seminars on Ergonomics Awareness and Musculoskeletal Disorder Prevention to physical and occupational therapists; medical doctors; chiropractors; occupational health nurses; and industrial health and safety professionals.
Ron has worked with over 300 companies, including Lockheed Martin Aeronautics; US Foods; Mars Incorporated; E.I. Du Pont; DS Waters; Shell Oil; International Paper; WestRock; Arizona Public Service Company; Association of California Water Agencies/Joint Powers Insurance Agency and the United States Navy; consulting on the development and implementation of innovative ergonomics programs for both individual plant sites and entire corporations.
He was chosen as the 2012 ASSE Ergonomics Practice Specialty Safety Professional of the Year, one of the 50 Most Influential People in Workers' Compensation by the 2014 SEAK National Workers' Compensation and Occupational Medicine Conference and received a 2016 Presidentís Award presented by the ASSE.
His recent presentations include:
The 2007 - 2017 American Society of Safety Engineers Professional Development Conferences - The 2016 Region IV ASSE Professional Development Conference | The 1995 - 2005 and 2011 American Association of Occupational Health Nurses Annual Conferences | The 2010 National Ergonomics Conference and Exposition | SEAK Annual National Workersí Compensation and Occupational Medicine Conferences in 2005 - 2007 and 2013 and a March 2010 national webinar on the Aging Workforce for the ASSE Virtual Classroom.
His Bachelor of Science degree is from the University of Tennessee-Knoxville and his Graduate Degree in Physical Therapy from Emory University in Atlanta, GA. He is a member of the American Physical Therapy Association, American Society of Safety Engineers, the American Industrial Hygiene Association and the Human Factors and Ergonomics Society.
MODULE 1: BRANDING YOUR BUSINESS
- Branding your business
- Identifying your target audience
- Identifying your specialities and professional strengths
- Creating your professional presentation
MODULE 2: HOW TO COMMUNICATE WITH POTENTIAL CLIENTS
- Establishing your marketing message
- Understanding your features and benefits
- Examples of ergonomics success stories
- Drafting a brochure
MODULE 3: PREPARING TO MARKET
- Developing your marketing tools
- Social media
- Strategies, plans and beginning steps for other marketing materials
MODULE 4: PLANNING YOUR MARKETING STRATEGY
- Marketing strategy with specific marketing tools
- Marketing goals
- Marketing timeline
